Privacy Policy

Privacy Policy – Apex Brands

Effective Date: July 2025

At Apex Brands, we respect your privacy and are committed to protecting your personal data. This policy outlines how we collect, use, and safeguard your information when you visit our website or shop from us.

SECTION 1 – WHAT INFORMATION WE COLLECT

When you shop at Apex Brands, we collect the following information:

  • Name, shipping address, email, and contact number

  • Payment details (via Shopify’s secure system)

  • IP address and browser information (to improve our website experience)

With your permission, we may also send emails about promotions, new arrivals, and store updates.

SECTION 2 – YOUR CONSENT

When you provide personal information to complete a transaction (e.g. placing an order, returning a product), you consent to us using that data for that specific purpose only.

If we request your information for marketing, you will be given the choice to opt-in—or decline.

❓ How to Withdraw Consent

If you change your mind later, you may withdraw your consent by contacting us at:

📧 Email: apexbrandsph@gmail.com
📱 Phone: +63 920 583 9104

SECTION 3 – DISCLOSURE OF INFORMATION

We may disclose your personal information only if:

  • Required by law

  • You violate our Terms of Service

SECTION 4 – SHOPIFY PLATFORM

Our store is hosted on Shopify Inc. They provide the platform that powers our website and securely handles all transactions.

Shopify securely stores your data on their servers, protected by a firewall and compliant with PCI-DSS (Payment Card Industry Data Security Standard).

🔐 Payment Security

If you use a direct payment gateway (like credit card), your data is encrypted and stored only as long as necessary to complete the transaction.

More info:

SECTION 5 – THIRD-PARTY SERVICES

We use third-party providers (e.g., couriers, payment processors) only to the extent necessary to fulfill orders.

Each provider may have its own privacy policy, and we encourage you to review them directly. Your data may be processed in other jurisdictions depending on the provider’s location.

Once you leave our website or are redirected to a third-party site/app, this Privacy Policy no longer applies.

SECTION 6 – SECURITY

We take industry-standard precautions to protect your personal information:

  • SSL (Secure Socket Layer) encryption

  • AES-256 data encryption

  • Shopify PCI-DSS compliance

While no system is 100% secure, we follow best practices to safeguard your data from misuse, unauthorized access, or loss.

SECTION 7 – COOKIES

Our site uses cookies to improve your experience. Some examples:

Cookie Name Purpose Duration
_session_id Tracks session data Session
_shopify_visit Records number of visits 30 mins
_shopify_uniq Counts unique visitors 1 day
cart Stores items in your cart 2 weeks
storefront_digest Manages access to password-protected shops Indefinite

You may choose to opt-out of certain cookies via your browser settings.

SECTION 8 – AGE OF CONSENT

By using our site, you confirm that you are at least the age of majority in your location, or that you are the parent/guardian consenting to a minor’s use of this site.

SECTION 9 – CHANGES TO THIS POLICY

We may update this policy from time to time. Changes take effect immediately upon posting. We’ll notify you here if significant changes are made.

If Apex Brands is acquired or merged, your information may be transferred to the new owner for continued service.

CONTACT US

For any questions, data requests, or privacy-related concerns, contact:

Privacy Officer – Apex Brands
📧 apexbrandsph@gmail.com
📱 +63 920 583 9104